Real estate agents are signing leases on TikTok

Is TikTok the future of real estate marketing?

More real estate professionals say that when they prioritize social media content over more traditional methods like cold-calling, new business follows.

Toronto sales and leasing agent Jenelle Tremblett is one example. She says that in 2025, 67% of her closed deals came from social media, mainly TikTok, where she’s built an audience of 18k followers.

Another Toronto agent, with 160k followers, reports around 50–60% of her business over the past two years came from TikTok clients.

So what do they recommend posting? Mostly practical content: virtual apartment tours, neighbourhood walk-throughs, the occasional live Q&A. For renters, this makes it easier to visualize a home or area before visiting in person. Plus, being able to comment or message an agent directly makes the process feel more personal.

Social media isn’t replacing rental listing websites, but it’s increasingly influencing how renters browse. A Rentals.ca survey found that 16% of renters use social media as their primary search tool (76% still rely mainly on listing sites). For younger renters especially, TikTok is becoming a discovery tool that complements more traditional searches.

If you want to fill units faster, it may be worth adding social media to your marketing efforts.

More marketing headlines

How TikTok and Instagram are influencing the Alberta real estate market – CBC

What today’s renters really want when searching for a home – PayProp blog

Top-ranked commercial property Instagram influencer shows true personality in posts – CoStar